Europe’s low-cost airline rivalries can resemble a soap opera, with familiar characters and recurring insults. But beneath the theatrics lies a very real battle for market dominance and relevance.
Amadeus Nevio is anchoring Lufthansa Group’s retail overhaul, putting the travel tech company deeper into airline commerce — a higher-value role as order-based retail shifts from theory to execution.
Taken together, these seasonal messages offer a snapshot of how CEOs – or at least their communications teams – are framing their leadership and businesses after a bumpy year.
It's great to be an airline like Ryanair: Your market clout is so strong that OTAs are just glad to sell your flights without receiving any other compensation from the airline.
The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.
United rewrote its mobile boarding, disruption handling, and personalization by weaving AI throughout its app — not just layering on a chatbot. The real question is whether the automations will ultimately help smooth travel or, by introducing errors or hallucinations, add to the travel friction.