Varsha Arora

Global travel demand remains resilient, but the strongest growth opportunities are concentrated in emerging markets, where higher travel intent and rising spending power are driving faster momentum than in mature regions.

Latin America is a high-demand, high-sensitivity market — where pricing and discovery determine who travels and how.

Travel demand in Latin America remains strong, but affordability — not appetite — increasingly determines how far and how often people travel.

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion

Travel demand isn’t slowing — it’s being rebalanced across markets while AI is quietly rewriting how loyalty is earned and lost.

Travel demand is holding in 2026, but growth will favor markets and brands that adapt as power shifts geographically and behaviorally.

Middle East travelers are blending faith, family, and digital sophistication to redefine what meaningful, modern travel looks like.

MENA travelers are redefining global tourism — blending faith, family, and cultural identity with digital fluency and a growing appetite for authentic, experience-led travel.

Despite strong demand and hiring momentum, travel is stuck in a cycle of churn — with pay gaps, skills shortages, and weak career pathways making talent the sector’s biggest growth challenge.

The future may not be about filling rooms alone, but about becoming a part of people’s daily lives.