Articles tagged “alaska airlines”

In terms of saving the planet, the next best thing to not flying long-haul could be flying on a plane that uses sustainable fuel. Many companies are buying into this now, but it's still early days.

The boomer generation is one of the travel groups often underserved, but Alaska Airlines is trying to change that in a fun and economical way. Other airlines need to pay attention and come up with ideas to reach this revenue-driving generation.

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

The airline industry was increasingly writing off global alliances before the Covid-19 pandemic hit. Now, the tables appear to be turning with Alaska Airlines accelerating its membership into Oneworld despite the crisis and carriers increasingly depending on their partners for global reach.

Covid has spiked interest in biometric technology to reduce touchpoints and speed travelers through airports. Travel tech firm Pangiam is betting this is only the beginning with the acquisition of the facial recognition system VeriScan from the Washington, D.C., airports operator.