Articles tagged “alaska airlines”

Consumers probably would love it if airlines sold more seats than they could reasonably fill because they would see bargain fares. But a race to the bottom could be disastrous for the industry. The situation is bad enough as it is. If airlines must compete by selling bargain fares, some carriers would be in peril.

JetBlue wants to expand in a time of crisis. It should be a sound strategy. But there's a potential problem: All U.S. airlines are in considerable trouble, including JetBlue.

Several airlines have extended the length of time passengers have to use travel credits. Are they trying to be nice? Or are they trying to make sure passengers use credits over time, and not all at once?

Alaska Airlines long has been among the more prudent U.S. airlines. It probably lost out on revenue during the boom times because of it. But the airline now is probably more ready to withstand this crisis than many other U.S. carriers.

Airlines are reverting to old strategies, like so-called tag flights, to try to maintain service in an era of depressed demand. It is not a panacea, but it might help them conserve cash for a bit longer.

American Airlines' reputation took a beating the last three years. The airline is now doing its best to take care of customers. Will they remember when demand improves?

Alaska Airlines startled the airline world by announcing it will enter the Oneworld global alliance. It also plans to coordinate more deeply with American, especially after American launches London and Bangalore flights from Seattle. But will the two be able to compete with powerhouse Delta, which also flies internationally from Seattle?

Customers may not like so-called segmentation in airplane cabins. But almost every U.S. airline is using it to boost revenues.

At the typical airline, revenue managers take themselves very seriously. They don't like to do anything that could dilute their numbers. It's nice to see Alaska taking a fresh approach.

The loyalty linkage between Alaska and American hasn't been particularly fluid these last few years. Now it's getting even harder to take advantage of the partnership.