Articles tagged “alaska airlines”

Alaska Airlines startled the airline world by announcing it will enter the Oneworld global alliance. It also plans to coordinate more deeply with American, especially after American launches London and Bangalore flights from Seattle. But will the two be able to compete with powerhouse Delta, which also flies internationally from Seattle?

Customers may not like so-called segmentation in airplane cabins. But almost every U.S. airline is using it to boost revenues.

At the typical airline, revenue managers take themselves very seriously. They don't like to do anything that could dilute their numbers. It's nice to see Alaska taking a fresh approach.

The loyalty linkage between Alaska and American hasn't been particularly fluid these last few years. Now it's getting even harder to take advantage of the partnership.

Amadeus deserves credit for making strides in reducing its dependence on its original core business of airline distribution. Few companies in any industry succeed in diversifying. But work remains to be done. Plus, the company may not be doing enough to capture Asia's potential as a market.

People joke that Alaska Airlines' name no longer makes sense. But the airline still has a huge franchise in the state. It's going to want to defend its turf.

Here are some of the most inspiring innovations in design, service, and guest experience in hospitality and travel so far this year. The more the industry can cross-pollinate, learn from others, and experiment, the better it will be.

Alaska Airlines' merger integration for technology has been nearly flawless. That's great news, but the company has been so focused on it that it hasn't been doing much digital innovation. Let's see if that changes soon.

For those still loyal to the travel industry, a new spate of partnerships will now make it easier to earn miles and points across airlines, hotels, and shared cars. And with zero barrier to entry, some passengers may find a windfall.

Alaska is launching a loyalty partnership with yet another outlying international air carrier. At this rate, it doesn't need to fully join an airline alliance.