TripAdvisor giveth and TripAdvisor taketh. It gives great advice to hotels, and it takes their advertising dollars. Good cop, bad cop (although not-so bad if it is driving hotel bookings) has long been known to be a very effective strategy.
It’s not surprising that consumers prefer digitally native booking and review apps to those of airlines and hotels, but online websites remain the most trusted and accessed platform for travelers.
TripAdvisor, with its apps and city guides, is focused on mobile, and obviously believes that the Tiny Post team can be a substantial contributor to its efforts.
Nascent travel startups look to Hipmunk’s 2011 win in the innovative technology sector as a sign that getting a SXSW pat on the back is clear path to success, but in reality, it’s a small victory among the many obstacles.