AI in Travel

Cruises are carrying TUI’s results, but distribution is moving away from the web and toward apps and artificial intelligence.

Travel brands are racing to adopt AI, but real progress comes from rebuilding foundations rather than layering tech onto legacy systems. Airlines that take an AI-first approach can operate proactively, personalize at scale, and deliver smoother experiences.

OpenAI has crossed the advertising threshold. ChatGPT is now a potential marketing channel for travel brands — one that could surface hotel and flight ads at the exact moment a traveler is planning a trip inside a conversation.

Google’s AI search is changing how travelers find trips. The booking tools aren’t here yet, but the traffic dynamics are already shifting — and the rules for capturing demand are shifting with them.

It's been a slog for Trivago executives to turn around the company. In 2026, they argue they have the advertising scale to get more profitable.

Japan doesn’t have too many tourists. It has too many tourists being sent to the same places. Until that changes, talks on solving overtourism will just remain recycled rhetoric.

Google is stitching its AI search features into a single workflow. For some users, that means a smarter, more personalized experience, with AI that shapes responses based on real travel preferences without leaving search.

AI agents are talking to each other on the Moltbook social network — no humans required. Soon, they’ll be booking travel too.

ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.

Meta highlighted key AI developments on its fourth-quarter 2025 earnings call in consumer, retail and developer terms. But there are obvious travel applications too, and they could solve some of the industry's toughest challenges.