AI in Travel

Mews is pushing artificial intelligence beyond guest-facing features and into the core of hotel operations. The real question isn’t whether the technology exists, but whether hotels are ready to let software manage day-to-day decisions at scale.

Google says AI is reshaping how travelers discover trip options, from keywords to photos and reviews. Traditional search, it says, still plays a role closer to booking.

OpenAI is finally turning on the revenue taps by piloting ads in its free and low-cost tiers. For travel brands, it means ChatGPT is moving from a pure utility to a massive, intent-driven marketing platform.

Travel demand isn’t slowing — it’s being rebalanced across markets while AI is quietly rewriting how loyalty is earned and lost.

While AI may help find ways to cut emissions, ignoring its own growing footprint could impact the travel industry's climate goals.

While competitors cite AI efficiency as a reason to cut staff, Brian Chesky argues that faster growth will absorb the gains. At least for now.

By hiring Meta’s former generative AI chief as CTO, Airbnb showed that AI is no longer a side project — and underscored online travel’s competition for Big Tech talent.

Embedding Gemini in Siri moves Google closer to the moment of intent — but Apple’s privacy architecture could cap how far that intelligence can act. Travel may be the clearest test of those limits.

Premier Inn's owner said it's considering a strategy shift in response to criticisms by activist investor Corvex. But it may not reveal any changes until its next financial update in April.

Google is laying new groundwork for AI-driven checkout. The underlying architecture can also handle more complex transactions, it says, putting travel squarely in its sights.