AI in Travel

It's extremely difficult to see how the online travel agencies emerge from the LLM platform shift unscathed.

AI-powered "vibe coding" is turning travel sector insiders into amateur developers and product designers. A coming wave of new startups and digital services may fix travel's innovation problem.

As AI models like ChatGPT, Gemini, and Perplexity become the new travel gatekeepers, brands are rewriting SEO playbooks for an era where visibility hinges on being mentioned, not ranked.

Hotel tech investors are treating AI guest management as core infrastructure, not a side project. Duve’s new funding gives it room to test that thesis with big brands and new markets.

By recruiting travel experts to train external clients’ generative AI models, Uber signals it wants to become a behind-the-scenes infrastructure player for trip planning. But are travel planners and agents going along for the ride?

Global Hotel Alliance’s 2026 Travel Trends Survey shows travelers seeking meaning, identity, and restoration over excess. Brands that personalize, expand loyalty, and balance AI with human warmth will shape the next chapter of hospitality.

A new job title appearing across airlines and online booking companies reveals how seriously the industry is taking the conversational interface shift…and the strategic anxieties driving it.

A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.

Airline pricing has always been a blackbox. The systems are deeply complex, and AI may make them more so. The fear is "surveillance pricing" and you're going to be hearing a lot more about it.

AI is generating fake receipts, and corporations need to modernize their auditing to keep pace.