AI in Travel

The hotel industry will need to plan ways to test AI agents to streamline services, personalize luxury, boost revenue, and reimagine guest trips.

Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact.

The cuts make Lufthansa one of the first airlines to publicly state that the increased use of AI will lead to workforce reductions.

AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel.

What major trends are shaping the future of global travel? We surveyed travel industry decision-makers during this year’s Skift Global Forum to learn how they view the forces shaping the next decade, their bets on technology, and the opportunities and risks they see ahead.

Cleartrip has been a player in the Indian OTA space for nearly two decades. But now, it is pushing fast and hard in an industry where everyone is playing catch up with demand.

The world’s biggest travel market is now being shaped by algorithms, as Chinese travelers lean on AI to plan trips, book last-minute, and travel more independently than ever.

In a first for major hotel groups, Marriott hosted 75 loyalty members at HQ to preview an AI chatbot for travel booking and gather customer feedback on other innovations.

It was a tortured process to get the Amex GBT-CWT merger past U.S. and UK regulators. Now comes the hard part.

Expedia Group CEO Ariane Gorin at Skift Global Forum 2025 addressed the impacts of the AI revolution, the company's brand strategy, and prospects for international growth, among other topics.