AI in Travel

Travel investor Greg O'Hara discussed Middle East trips, AI impact, and portfolio updates in a wide-ranging interview at Skift Global Forum 2025.

Expedia Group's consumer brands aren't firing on all cylinders. It's a priority to rev them up.

CEO Jason Liberty says the cruise ship operator sits on ‘Himalayas’ of data and is ready to use the disruptive technology further.

For now, Kayak’s challenge is less about technology than traveler behavior: convincing consumers to trust a conversational AI to handle bookings, and not just fall back on the familiar search box.

Booking Holdings CEO Glenn Fogel sees the generative AI era as travel’s next major disruption – and he's been through this kind of upheaval before.

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.

Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well.

Hotel tech is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue.

Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in.

Business travel spending worldwide is projected to hit an all-time high by the end of 2025. Coupled with an explosion in AI tools that promise to turn corporate travel programs into high-performance vehicles for growth and ROI, companies are wise to spend time learning how to steer and navigate the technology before speeding off.