AI in Travel

Expedia and Vacasa see technology as key to improving both their businesses and the guest/owner experiences. They both face big challenges this year.

Plum Guide's use of AI to evaluate home design isn't perfect – but it has shown impressive results and it's still early days.

While artificial intelligence (AI) can whip up a storm of automation and efficiency, the essence of travel lies in the good old human touch. Travel companies ought to tiptoe cautiously into the realm of AI, using it to bolster rather than banish human capabilities.

Considering Booking Holdings' close relationship with Google historically, it's no surprise that Priceline went with Google Cloud for its generative AI integrations. Now, who's next?

Today's edition of Skift's daily podcast looks closer at Agoda’s competitive edge, Hostaway’s funding, and what travel leaders are saying about AI.

Generative AI is still in the early stages, but major travel companies are investing in tools that many of them say will be an important part of the future.

Hospitality brands stand to benefit from both the creative possibilities and the efficiency that AI will bring. Here's how to start thinking about it now.

Choice Hotels sees a potential in generative AI (artificial intelligence) to reshape the hotel sector, according to an interview chief information officer Brian Kirkland did on Bloomberg TV right before…

Managing complexity and adding a human touch has always been the strength of travel agents. They'll need to embrace that as they face the latest travel tech disruptions.

ChatGPT plugins had already covered flight and hotel bookings. Now, two new travel companies are joining the experiment, bringing ticketed events and car rentals into the mix.