AI in Travel

Google is starting to release the chatbot Bard, its rival to ChatGPT.

Digital transformation requires more than investment in new tools and technologies. By keeping the human dimension of hospitality front and center, hotels can maintain flexibility and better address the unforeseen disruptions that are now commonplace.

While some of the tech advances Skift featured over the years may not have lived up to expectations yet, others are poised to play an even bigger role in the travel industry in years to come. Check out this list.

The quick ChatGPT update exemplifies the rapid advancement of AI and how easily new work can be left in the dust.

Booking Holdings CEO Glenn Fogel cited the "explosion of interest" in generative AI (artificial intelligence), but counseled that it would be prudent to be patient about delivering on its promises.

Today’s edition of Skift’s daily podcast looks at Accor's updated loyalty program, India's restored e-visas for Saudi travelers, and next-gen self-guided tours.

It is fun to speculate about what generative AI could mean for travel, but the online travel agencies are collectively telling us to chill with the hype for the time being.

Tours and activities online booking platform GetYourGuide has unveiled a fresh look on its homepage this week, and with it, a new series of Originals by GetYourGuide.

Retaining its focus on short-term rentals would probably be the largest contributor to any competitive moat that Airbnb has. Neither of its two largest rivals has that luxury.

Today’s edition of Skift’s daily podcast looks at Booking.com’s AI approach, U.S. visa backlogs, and hotel wellness programs.