Articles tagged “beacons”

The launch of the "MIA Airport Official 2.0" app is a big step towards proof of concept at Miami International Airport. Now we wait to see whether passengers enjoy blue-dot way-finding, and the personalized shopping and dining features, as much as the industry expects.

The biggest trendline in travel is personalization, but that can only truly evolve if people decide that they want to share more and more personal information.

Some day, travel brands will know you better than you know yourself and you won't feel violated because of it. Today is just not that day.

As the use of beacons to connect with customers becomes commonplace in other areas of life, such as retail, aviation will have an easier time making passengers comfortable with these exchanges. The trick is data exchange with airports, and between airlines. The commercial and strategic value of the Big Data airlines gather about us at various stages of the journey makes them loathe to share too much.

Travel brands that decide to implement Facebook Bluetooth are getting the device for free but will eventually pay for it when point of sale systems are integrated.

Airports need to use their data resources to advantage. A static ad displayed in a terminal for months on end isn't the best way to communicate with a traveler.

Marriott has the chance to position itself at the front of the hospitality tech wars if it can deliver on the promise of beacon technology. It should start by getting rid of the disjointed app experience and not require an extra download.