Booking Holdings

Financial services firm Citi is launching Citi Travel later this year. The travel booking platform will be powered by Booking.com and its Rocket Travel subsidiary.

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.

Whether it is major online travel agencies selecting focus markets, or under-the-radar property managers like Frontdesk deciding to target second-tier cities, companies always have to strategically pick their spots. Sometimes there can be riches in the hinterlands.

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

You can expect to see wider adoption of the free links in metasearch that Google started in 2021. More hotels means more site visitors, and eventually revenue.

Airbnb leads the pack by far in its recovery from pre-pandemic 2019. But will that disparity diminish once the recovery of cities, and long-haul travel accelerates?

Today’s edition of Skift’s daily podcast looks at Booking Holding’s discounting, Kenyan hotels’ local F&B strategy, and IHG’s new ad campaign.

Booking is placing a new emphasis on discounting versus its traditional reliance mostly on marketing. Expect more fintech and loyalty offerings.

Google Travel's flight and hotel offerings gained the most desktop traffic market share in the U.S. during the pandemic while Tripadvisor lost the most on a percentage basis, according to…