Booking Holdings

The name change to Booking Holdings reflects the reality that Booking.com dominates the parent company's business. Although the parent company still calls Connecticut home, the balance of power shifted long ago to Amsterdam.

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

Behind the usual Ryanair bluster there usually lurks a sensible business idea. If the airline offers a better accommodation product to customers, then that should persuade some to stay away from Booking.com.

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

Discrimination has long caused travel anxiety for demographics underserved by the travel industry. Historically, travelers looked to their respective tribes for intel, but the burgeoning friend economy may be reshaping that concept.

After all of the time and effort it takes to create an engaging travel policy, having it be ignored by travelers can be frustrating. These five steps can help make your policy the best it can be and encourage travelers to engage with it.

It looks like Airbnb is experiencing a huge upswing in mobile adoption. But traditional search engines and social networks are still driving consumers to travel sites on desktop, too.

It’s time to move beyond the boring, dry traditional travel policy. Creating an updated, modern policy that incorporates visual, engaging content can help engage employees and therefore, drive compliance.

A CEO such as the Priceline Group's Fogel has to pick which new technology to panic about next. He's keeping tabs on blockchain, but it's not on his investment to-do list yet.