Booking Holdings

Booking.com might still be able to throw its commercial weight around with hotels despite these new agreements, depending on their fine print.

Although checking itineraries and swiping boarding passes will be the most common travel functions on Apple Watch, the ability to complete actions will likely become more important as the device's novelty wears off.

And so it begins. Amazon is experimenting and grasping for new ways to makes its mark in the hotel business. The new effort, which rolled out in the last couple of weeks, has been in the works at least since last Fall. It is modest at this point but no one knows where it is heading.

In the HomeAway-Airbnb-Booking.com love triangle, it is maverick Airbnb and Booking.com that actually have the most in common in terms of their preference for instantly confirmable bookings. And, like a scorned lover, HomeAway has been ratcheting up its criticisms of Booking.com.

This campaign is Booking.com's attempt to hit the ground running this year in the hope that Expedia doesn't win the U.S. TV advertising race again.

When Huston took over as CEO of the Priceline Group 13 months ago, a financial analyst told us that Huston would play it safe and not make any bold moves in his first year at the helm because he needed to assure Wall Street about his leadership. Boy, was that analyst wrong.

Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.

Focus, such as Booking.com's sole attention to lodging, has frequently been a winner in online travel. Booking Now's focus on last-minute bookings, instead of trying to be all things to all people in a multipurpose app, may produce substantial gains.

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

Skift sat down with 17 online travel CEOs over three months to better understand what matters to them as they look at the future of travel booking. Understand the trends, buy the e-book.