Is Kayak abandoning metasearch? Not likely at all. But why not test photos and merchandising messaging on a site that is a Kayak offshoot instead of a Booking.com clone?
In contrast to its recent penchant for big acquisitions, the Priceline Group now seems to be content to take minority stakes, such as this one with Hotel Urbano, while Priceline focuses on integrating past acquisitions and its new B2B businesses.
Slack is becoming the messaging app of choice for modern work teams, and these nascent travel services are just the start. Expect more established business travel related services and new Slack-native services to crop up in coming months.
Sustainability sounds nice in theory, but the reality is travelers care a lot more about other features hotels offer that really determine whether or not they'll book.
In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions. Download this report for FREE!
There could be less than meets the eye in the new Kayak-HomeAway partnership. But even if that were true it wouldn't soften the speculation about a blockbuster deal for HomeAway.
Kayak already displays some vacation rental listings from sister site Booking.com although HomeAway's properties, many from individual owners, would give Kayak users additional choice. The Kayak-HomeAway partnership could be a nice test for Kayak parent the Priceline Group to see if it wants to cozy up in some form with HomeAway.
This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!