Articles tagged “boutique hotels”

W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.

Independent hotels struggle to keep up with larger hotels and chains when it comes to adopting the latest technology, thanks to high costs and complexity of implementation. However, they stand to benefit substantially if they adopt the right systems.

Standard Hotels buying into Bunkhouse Group seemed like a perfect match, one boutique hotel innovator investing in another. The goodwill seems to have soured since then, and it's difficult to know exactly what happens to the Bunkhouse brand without its founder.

With 18 hotels signed, opened, or under construction, Nobu Hotels is growing its hotel portfolio rapidly. But the chain is focused only on major global markets.

Crowdsourcing the booking process, if you will, is a smart strategy to make guests feel involved in the business.

Experiences are increasingly central to travel. This means travel companies should pay special attention to long-term values like relationships, authenticity, and emotional connection while also not forgetting about the bottom line.

One could find Best Western's boutique hotel strategy confusing on price comparisons, but it’s the customer’s choice if they want to pay for the experience.

When your brand is all about high-quality, custom-crafted crystal, you'd better be sure that the message shines throughout any product extensions. To uphold and safeguard Baccarat's identity, enter the glass attendant.

Ambitious first-time hoteliers are forging some of the most intriguing hospitality experiences. The power of the beginner's imagination combined with knowledge and passion from other industries is adding up to exactly what the most jaded travelers want.

It will be tremendously complex for Airbnb to transition from an alternative accommodations site into one that also offers lots of hotels. The coming business model changes and technology challenges will get sorted out, but it will be rocky for quite some time.