Boutique hotelier Richard Born is betting big on micro-hotels — and he isn't alone these days. Will most hotels going forward take the same approach? Or will hotel guests eventually tire of tiny rooms?
The hotel company that started the boutique hotels movement in the U.S. wants to set a precedent for scaling up — without losing its soul in the process. But can it succeed?
The next generation of boutique hotels, according to Ian Schrager, is about adding technology and business smarts to the tried-and-true formula that he and other boutique pioneers perfected nearly 40 years ago.
If there were ever someone who truly influenced and mentored an entire generation of hotel leaders, Bill Kimpton would be at the very top of that list.
It's one thing to sell a curated portfolio of hotel rooms to luxury travelers. It's another thing altogether to keep them coming back, and branch out into selling experiences that are more than just a hotel stay.
While The Hoxton range of hotels is pretty wallet-friendly, they only work in certain key cities. By taking the best aspects of the brand but at a much lower cost base, owner Ennismore might just have chanced on a winning strategy with NoCo.