Articles tagged “brand usa”

Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.

The U.S. got a big boost from the vaccine rule drop for international inbound travelers. This won't fill the hole left by Chinese tourists.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.

The U.S. Covid testing regimen is likely to stick for awhile given global vaccine inequality and the Omicron variant still lurking. But selling the U.S. to overseas travelers does need to get fierce for a quicker rebound.

All eyes will be on U.S. Travel's next leader to fill Roger Dow's big shoes and implement these lofty goals.

A new report examines key trends as U.S. tourism reopens to international travelers. Authentic storytelling and messaging that emphasizes responsible travel and sustainable tourism will help destinations attract a diverse and enthusiastic global traveler base in 2022 and beyond.

Travel and tourism in the U.S. is breathing a huge sigh of relief today as vaccinated international travelers start their return. But as we've learned from Covid, the outcome will intertwined with an ongoing pandemic and persistent vaccine inequity.

The pandemic has highlighted Brand USA's role in driving international visitor demand and tourism's importance as the country's #2 export. Will the global fascination with coming to America transcend politics once borders reopen? Brand USA is betting on it.