Articles tagged “brand usa”

Plenty of lawmakers in Washington want to see Brand USA's funding renewed — but it should come as no surprise that an increased passenger tax will leave some parties unhappy.

Brand USA is confident about securing future funding due to bipartisan support for the program. The reality, however, is that the program faces an administration not focused on welcoming visitors.

During the past couple of years, American government policies have been smearing the welcome mat that the U.S. travel industry tries to roll out for international tourists. As one U.S. Travel official noted this week: "Travel will go where it's easiest to go." And these days coming to America is not easy.

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

A chunk of the Chinese market has reached maturity in just a few years when it took some Western markets decades to do the same thing. Now watch how destinations respond to more independent Chinese travelers.

Brand USA will have one of its biggest stages of the year during the three-game NFL London Games series this month, and it will need every inch of that stage to capitalize on the moment as UK visitation has fallen in recent years.

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

Do travelers care more about cheaper airfares or not having to schlep to a consulate, pay for a visa, and wait weeks or months for it to arrive? Many travel brands would say visa waivers are more important, and many travelers would agree. The U.S. doesn't seem to be in the business lately of making it easier for travelers to visit, visa waiver program aside.

Brand USA's content, including films, have generally won praise and performed well with many international travelers. But the competition on streaming services and TVs is fierce, and much of the organization's challenge will be to tell compelling stories that don't read like a tourism campaign.

Brand USA is optimistic about its future and is ending its budget year by meeting its partner contributions' goal. But with international visitation in the U.S. continuing to decline, it hopes to get smarter and more strategic with how it spends its marketing dollars in the coming year.