Articles tagged “brand usa”

The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.

The U.S. Covid testing regimen is likely to stick for awhile given global vaccine inequality and the Omicron variant still lurking. But selling the U.S. to overseas travelers does need to get fierce for a quicker rebound.

All eyes will be on U.S. Travel's next leader to fill Roger Dow's big shoes and implement these lofty goals.

A new report examines key trends as U.S. tourism reopens to international travelers. Authentic storytelling and messaging that emphasizes responsible travel and sustainable tourism will help destinations attract a diverse and enthusiastic global traveler base in 2022 and beyond.

Travel and tourism in the U.S. is breathing a huge sigh of relief today as vaccinated international travelers start their return. But as we've learned from Covid, the outcome will intertwined with an ongoing pandemic and persistent vaccine inequity.

The pandemic has highlighted Brand USA's role in driving international visitor demand and tourism's importance as the country's #2 export. Will the global fascination with coming to America transcend politics once borders reopen? Brand USA is betting on it.

The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

U.S. Travel is entering a new decade, and the trade group seems to be aware that maintaining growth for the next 10 years will require that it asserts itself politically more than ever before.

The United States was well on its way to being one of the world's only tourism destination powerhouses without a marketing budget. In a rare piece of good news for U.S. tourism this year, Congress has just narrowly avoided that.

Amid a softening forecast for domestic travel within the United States and red tape in Washington, D.C., Brand USA still needs a legislative path forward — and time is running out.