Articles tagged “branding”

The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.

The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.

In a digital age, destinations and travel companies have as much to gain as job winners. In addition to the brand boost from the application process, a steady stream of content from the road provides companies with a years-worth of social updates.

Serbia has plenty to offer, and for cheap, but few tourists realize it. If attendees of the Exit Festival continue to spread the word, that could change quickly.

Reaching far back into history for a branding message is a bit of a stretch that provides ample opportunity for the impact to get lost in translation. They should go with the simpler: "Yokohama: It's Close to Haneda Airport."

Luxury amenities are a welcome treat on long-haul flights, but most airlines reserve the high-end goods for high-paying passengers in business or first class.

Switzerland Tourism is doing an awesome job of branding with its hilarious videos. But, Open Switzerland is taking the branding exercise outside of official channels, and there's nothing wrong with that.

Big pops of airborne color help a carrier stand apart from rival silver tubes gliding through the sky. Here are the ones that inspire us.

Business travelers might be able to find Dallas on a map, but for many leisure travelers it's lumped in with a number of Southern cities making the potential success of this campaign a major boost for the city.

Market perceptions vs press hype (read BrandUSA) are two different things in travel and tourism marketing. Lots of lessons to learn for U.S. and other more mature economies.