Articles tagged “branding”

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.

Biman Bangladesh Airlines and British Airways both bowed to criticism and returned to their original liveries. Don't expect American to follow suit.

States with fewer attractions than NYC and California are left to their own devices to come up with a creative branding strategy that attracts tourists. I mean, even South Dakota can leverage Mount Rushmore.

There are political and natural factors that influence even the best country brands, which is why some countries doing their best to promote tourism are still seeing little economic impact.

If done well, the campaign will allow the hotel to show off the characteristics of each of its locations, while still portraying a standard of quality that remains consistent around the globe.

Bags fly free (two of them) at Southwest Airlines, but a whole lot of other stuff costs plenty.

Couchsurfing offers travelers somethingnone of its competitors can match: free housing abroad. The organization will have to be careful not to ostracize loyal users on its journey for a fresh look.

It can be difficult enough for airlines to manage their brand internally, but even more perplexing when faced with outside spammers whose fraud promotions serve no apparent purpose.

Talk of countries as brands is often superficial, but FutureBrand's picks do an excellent job of encompassing everything from quality of life for residents to the soft power natin's project beyond their borders.

Acquisitions ran rampant last year as operators that couldn’t keep up brand standards were dropped and then picked up by brands looking to renovate the space, or left to become individually owned.