Articles tagged “branding”

A small peek into consumer perceptions of travel brands, and how they think about it.

Hyatt's first attempt at all-inclusive brands seems slightly half-baked. The names are so similar that they're confusing and there's no iconic design to differentiate the brand.

The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.

Incorporating local culture into hotels might have started as a trend, but it's now here to stay. IHG's early local venture can teach other brands how to play nice with neighborhoods.

Betterific's platform might get the ideas rolling, but it's up to the brands to hear what consumers are saying and actually implement changes. And for many ideas, it'll be something that they're not willing to do.

Iberia's new image is just one part of its major restructuring that's giving the carrier a chance to survive amid growing competition from low-cost airlines and setbacks from a still struggling Spanish economy.

The Best Western brand is present worldwide in the form of converted or independent hotels. Building seamless technology for customers and operations is a tough task, but superior quality will eventually breed positive branding.

What was once one of the most well-known hotel brands in the U.S. isn't any longer. The redesign is an attempt to reintroduce Howard Johnson to a new set of design-conscious travelers that have few preconceived perceptions of the brand.

In a digital age, destinations and travel companies have as much to gain as job winners. In addition to the brand boost from the application process, a steady stream of content from the road provides companies with a years-worth of social updates.

It's not surprising that Carnival's new CEO would want his own, new chief marketing officer to deal with what looks to be a protracted brand crisis, given consumer perceptions and pressure from Congress. All hands on deck.