Articles tagged “branding”

Serbia has plenty to offer, and for cheap, but few tourists realize it. If attendees of the Exit Festival continue to spread the word, that could change quickly.

Businessweek's three basics of the hotel business are basic reading for anyone who cares about the industry.

Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.

Such a partnership between a lifestyle brand looking to expand customer interactions and hotels looking to brand their guests’ experience is all part of growing trend in which hotels define stays for a specific genre of guest.

Revel is at last executing a marketing strategy that speaks to Atlantic City’s primary visitors, who come for gaming and entertainment, rather than relying on New York weekenders to fill rooms.

Despite the meaningful backstory behind Portland’s new brand, it still fails to distinguish the city from its West Coast counterpart or give visitors a sense of the city without an understanding its history.

Hotels can expand their brand offerings and attract a larger customer set with very low investment by tapping into local resources to form relationships that ultimately serves all parties.

Destruction caused by Hurricane Sandy provided the perfect opportunity to bring NYC’s outdoor spaces under a unified brand, which has the added benefit of highlighting the city’s presence far away from crowded streets and traffic jams.

As hotel groups’ franchised portfolios continue to grow, properties don’t even need to brand themselves with a big name to access chains’ customer bases given the newest wave of demand distribution models.

There are much, much worse ways for small towns to make a mark. But meanwhile, the villages of Ho-Hum and Why Bother are already preparing their respective sister-city pitches.