Articles tagged “branding”

Market perceptions vs press hype (read BrandUSA) are two different things in travel and tourism marketing. Lots of lessons to learn for U.S. and other more mature economies.

It might be as boring as vanilla ice cream, but a guarantee of clean sheets and a working bathroom is enough to prompt business travelers to seek out and pay extra for established recognized hotel brands.

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.

Biman Bangladesh Airlines and British Airways both bowed to criticism and returned to their original liveries. Don't expect American to follow suit.

British ads targeting unwanted immigrants will never make it off the drawing table since there’s too great a risk of ruining the UK’s reputation following the summer Olympics, but that doesn’t mean it isn’t great to image the slogans if it did.

As the lodging options available to travelers diversify far beyond those of traditional hotels, legacy brands find themselves needing to differentiate their services for each kind of guest.

States with fewer attractions than NYC and California are left to their own devices to come up with a creative branding strategy that attracts tourists. I mean, even South Dakota can leverage Mount Rushmore.

There are political and natural factors that influence even the best country brands, which is why some countries doing their best to promote tourism are still seeing little economic impact.

Parent companies strive to balance the individual brands by providing all their usual amenities while still finding synergies that tie the two hotels together.

If done well, the campaign will allow the hotel to show off the characteristics of each of its locations, while still portraying a standard of quality that remains consistent around the globe.