Articles tagged “branding”

Expedia Group's mission statement updated from "The World's Travel Platform" to a more modest blurb may be sending a message to its employees. If any were complacent under the old regime, they'd better be full of hustle to tackle a changing competitive landscape.

It's tough to say in what form Kayak would enter the hotel business, if it does. If there ever were a Kayak-branded hotel, it's safe to say that Marriott and Accor have nothing to worry about.

As realization sinks in that the coronavirus catastrophe will change travel behaviors, marketers are figuring out how the crisis will reshape clients and and how their brands can remain relevant.

The arrival of a new tourism-focused government appears to fix the global marketing conundrum Sri Lanka has long faced. Will the tourism sector finally get its act together? Hopes are high that it will.

Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting the three companies' ties to advantage Booking.com in a way that might be a tad confusing to travel industry executives or NYU Hospitality students, but consumers could care less.

Within the travel industry, brands like Ritz-Carlton and Four Seasons loom large. But according to a just-released study of brand valuation, in the real world, hospitality brand names don't carry as much weight as their high-end counterparts in other industry sectors. To address this, companies like Marriott and Hilton are focusing on establishing ironclad loyalty offerings.

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

United’s new look shouldn’t come as a surprise to any of its frequent flyers. The airline has been slowly changing its airport signage to match the look that’s now going to be on aircraft.

The letter ASTA sent was over-ambitious and a little dramatic, but ultimately a smart move and way overdue.

As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don’t normally cruise, but who are intrigued by the brands.