Articles tagged “branding”

In its rebrand to the American Society of Travel Advisors, ASTA wanted to keep the acronym as is. But is "Society" really a gateway to the future? The success or failure of the move may hinge on the effectiveness of the organization's new marketing campaign. We can't wait to give it a look.

If you follow the money, you'll see that Booking.com, for good reason, is the parent company's favored brand even in the United States. Priceline, though, does have brand recognition and will try to make the most of it given the hand that it has been dealt.

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

If you really want a better understanding of today's hospitality industry, you've got to hear it from the owners first because, without them, all those brands would be nothing more than ideas.

Hotels.com, Egencia, Trivago, and HomeAway, among others, are all Expedia companies. The parent company wants Wall Street to understand that it is more than just the Expedia brand. The Priceline Group had long been associated with Priceline.com even though Booking.com is the company's largest brand. So there seemed to be more of a reason for Priceline's name switch than for Expedia's.

It certainly helps to have your hotels named after a wildly successful global restaurant chain, but making sure people don't only think of your brand as a place to eat can be a challenge.

Hoshino Resorts is smart to get a head start on accommodating the influx of travelers who are not only traveling to Japan in droves, but yearning to do so in a way that makes them feel more connected to the local culture, without having to break the bank.

This makes a lot of sense, but can Marriott and Choice make their established midscale brands stand out among all of the more design-driven newcomers that others are unleashing? Or do consumers and developers not really care as long as they save or make money?

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.

If a new report is any indication, travel companies have a long way to go to enhance their brand value among consumers.