Travel Brands Explained

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the 18 member brands that form its portfolio.

Radisson is quietly reinventing itself through regional focus and flexible branding, trading name recognition for market adaptability.

Hyatt’s evolving brand portfolio reflects a strategic push to capture every traveler type, blending upscale heritage with nimble, select-service offerings built for scale, local relevance, and global reach.

We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.

Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.

Ennismore seeks to establish itself as the group to beat in lifestyle hotels and hospitality innovation. Here’s a rundown of its major brands.

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

Choice Hotels continues to grow in the domestic market, with a particular focus on the midscale and upscale segments. It's likely to add more brands soon.

We take a look at every member of the Star Alliance, the world’s first airline alliance.