Travel Brands Explained

After moving above Sky Team to second in the “Big 3” of airline alliances, the next few years are more likely to be about staying put than targeting the top spot.

IHG has assembled a hospitality collection with some of the most wide-ranging and eclectic brands in the world. Here's what you need to know about every one of them.

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

United Airlines has been around a long time and has a huge globe-spanning presence. How did it get to where it is today? We try to wrap our heads around the company's somewhat complicated history.

Oyo's multi-brand strategy speaks to its ambition to expand out of the budget category it started in. For now most of these brands are concentrated in India, which serves as a test market for Oyo. It will be interesting to watch how these regional offerings fare and evolve to fit into foreign markets.

Thomas Cook, the man, organized his first trip in 1841, and the travel company that bears his name is still going. After a series of mergers and acquisitions the company now has 17 key brands to focus on. Read our take on each.

Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.

With official brand descriptions like these, it's like Radisson was just begging for us to give them the Skift Take treatment — and we gladly obliged.

Details are scant about Ace Hotels' new sister brand. But if Ace Hotels' track record is any proof, perhaps this could be a hit. But the bigger question is how do you balance travelers' desires for more local experiences versus feeling like they can escape the city they're in?

Let's hope American Airlines can find enough pilots willing to fly extra in December. Otherwise, it will be a mess for customers.