Articles tagged “brands”

Oyo's new focus on customer support could help, but its relaxation of brand standards in the budget sector could have big reputational risks.

Brands have overtaken independents in the U.S., and that trend looks set to repeat itself abroad. But independents have held up better than expected in the past year. Perhaps the U.S. market is reaching an equilibrium.

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

Accor isn't the first large hotel company to let members of its loyalty program book independently designed lifestyle hotels. But it is the first to move the concept downscale in rate and amenities. Can it democratize access to quirky hotels worldwide?

Sonesta is relatively unknown, so adding more sub-brands will require more than a little marketing.

Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.

The conventional wisdom is that it's an easy win for fashion brands to create explicit brand extensions with luxury hotels. But that's wrong, according to the Ferragamo family's hotel group. The debate is fascinating.

Booking.com and Airbnb are tough to compare. Although Booking.com officials would admit it has a lot to improve in short-term rentals, the company is playing its hotel hand to an advantage.

For centuries, Japan has offered ryokans, which are minimalist guest houses typically located near onsen, or natural hot springs used for bathing. Hyatt Hotels said Wednesday that it planned to…

Radisson Hotel Group is nearly unrecognizable from the company it was five years ago, thanks to a strategy shift and metabolism boost. Now, turnaround artist and CEO Federico González aims to double the company's footprint by 2025.