Articles tagged “brands”

Despite all the pessimism on Wall Street these days, plenty of companies are still out there looking and moving forward on deals. The hotel sector will remain in the spotlight.

In Skift's top stories this week, Airbnb makes a major modification, Tripadvisor appoints a new CEO, and the endangered status of giraffes exposes the fragility of Africa's wildlife tourism.

Accor said on Wednesday that it was speeding up the development of all-inclusive hotels with the launch of its "all-inclusive collection." Accor entered the all-inclusive segment in 2016 by cutting…

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Sonder's delayed stock market debut came to be, finally. Now with a $310 million injection of proceeds from private investors, and tapping into a $165 million credit line, the company can go about its business trying to build the next household name hospitality brand.

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.

As happened with major online travel agencies, there will eventually be several winners in short-term rentals beyond Airbnb. But will these come from the independent property managers trying to build consumer brands, or will the larger players take them out as is customary?

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

In the long term, it's clear that Airbnb will revisit recalibrating its focus beyond stays and experiences, and will dabble in flights, hotels, and smart-home technology. It would be silly not to.