Investment analysts are looking at how hotels can profit from emerging consumer interest in wellness and wellness' evolution into a broader concept of well-being.
A real estate mogul has made a small bet on the evolution of experiential wellness in hospitality by helping to back the growth of Canyon Ranch, a four-decade-old, destination spa…
Canyon Ranch is pretty relaxed about its market status in the wellness space. It's keeping its head down while adding partnerships and locations at its own pace.
Whether it’s travel companies looking to partner with fitness brands, private equity firms buying up exercise businesses, or new investors looking to pour money into fitness-tech startups, the outlook is rosy for the exercise industry.
Given the macro shift toward wellness in culture, it shouldn't be surprising that travel brands, with their expansive reach, need to be innovating in this space as well. Some of the smartest brands here are trying thoughtful new strategies to improve guest comfort and boost well-being.
Hotel companies are making big hiring moves to better position themselves in the wellness space. With so much momentum in the sector at the moment, this makes sense. How much investing in wellness actually adds up financially, though, is up for debate.
Every time you turn around these days, a major hotel company is announcing that it has hired a chief wellness officer. But will this wave of devotion to wellness be a phase or a long-lasting phenomenon? Look to the return on investment for that answer.
Everyone in hospitality, it seems, is focusing on more wellness offerings, whether through mergers and acquisitions, partnerships, or enhanced programming — but what do the wellness vets think? Does this trend have staying power or is it just a fad?