How Travel Brands Are Getting Wellness Right
Photo Credit: Six Senses Krabey Island in Cambodia. The wellness resort company has partnered with Timeshifter to improve the travel experience of its guests. Six Senses
Skift Take
Given the macro shift toward wellness in culture, it shouldn't be surprising that travel brands, with their expansive reach, need to be innovating in this space as well. Some of the smartest brands here are trying thoughtful new strategies to improve guest comfort and boost well-being.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.Any way you slice it, discomfort is a part of travel. But as more airlines put together new routes that push the boundaries of human endurance, there are new ways of thinking that can help take out a bit of the sting. In the past trends for premium passenger amenities tilted toward decadence: heavy meals, lots of champagne, and areas in the lounge to completely veg out — or drink even more champagne.
As Skift forecasted in our 2019 Megatrend, the macro movement toward wellness within the cultural outlook is stimulating some smart changes from the best brands in travel. The most progressive companies are bringing together outside experts with tech, mindfulness, and culinary specialties to make life better for their customers.
Six Senses and Timeshifter
The luxury travel brand Six Senses applied its forward-thinking approach to wellness by partnering with the Timeshifter app, a technology company that gets behind th
