Capella wants enough hotels that wealthy travelers encounter the brand across continents, but few enough that each one still feels like a discovery. Not as simple as it sounds.
The Singapore-based hotel group expands its portfolio while expanding a second brand, demonstrating that growth and craft excellence aren't mutually exclusive.
Capella Hotels announced the opening of Capella Kenting, a world-class resort in Southern Taiwan, set for 2028, featuring Taiwan's largest hotel rooms and extensive luxury amenities.
Customization, wellness, and technology are must-haves for any luxury hotel brand that wants to remain relevant — regardless of the age of their customers.
Can Capella Hotel Group make a sustainable business model out of providing highly individualized service to guests who think that run-of-the-mill 5-star properties are too cookie-cutter?