Articles tagged “cathay pacific”

There is nothing harder than keeping things simple.

Cathay Pacific's efforts to gain momentum for the #lifewelltraveled hashtag before aligning the brand more closely with it is a case study that other brands should watch in their efforts to introduce authentic, trustworthy campaigns.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

The arms race in premium lounges continues this year as the majors fight for the most valuable premium flyers.