Like Hipmunk, Room 77 had an innovative product and talented team but ran into a buzz saw: the marketing clout of Google preferencing its own products, and Expedia, Booking.com and Kayak. Don't feel sorry for the venture capital firms receiving just 53 cents on the dollar. That's the game they play. The real losers are the angel investor and employees, although we're sure for many it was quite a ride nonetheless.
We don't know the terms of the transaction. Still, messaging, mobile and review analytics all make for a nice concoction and the two companies will likely be better for the mixture.
Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change,…
Expedia inherited some minority investments in travel startups from HomeAway and Trivago, and made a few of its own in 2015. Look for
Expedia to spread its money around in 2016, making additional minority investments, as well as a big acquisition or two.
Hotels -- yes they do -- have to live with the fact that they move a lot of rooms through powerful online travel agencies. Platforms like CheckMate's can enable hotels to better communicate with their guests despite the involvement of the third parties.
Hotels are looking to increase engagement with guests, and CheckMate offers some of the mobile tools to get the job done. It remains to be seen, though, whether any large chains will opt for CheckMate as their preferred solution or whether they will seek out alternatives.