Chinese Outbound Travel News

Outbound tourism from China has been a major force in the global tourism industry before the pandemic. In 2019, Chinese travelers made 155 million trips abroad and spent almost $255 billion, amounting to 14% of global tourism revenue. The number of total outbound trips from China is expected to surpass 200 million in 2023 and 365 million by 2030. This would mean a significant recovery and growth for the global tourism industry. Follow news about this below.

Tourism

With More Leisure Time, Chinese Tourists Are Traveling More Too

Chinese citizens are enjoying more free time, and they’re leveraging that time to travel more. But with government initiatives promoting nationalistic “red tourism,” international destination marketing organizations face some stiff competition.

Matthew Lubin | 7 years ago

Tourism

Independent Chinese Travelers Close Gap With Tour Groups

A chunk of the Chinese market has reached maturity in just a few years when it took some Western markets decades to do the same thing. Now watch how destinations respond to more independent Chinese travelers.

Dan Peltier | 8 years ago

Online Travel

Meituan’s Hong Kong IPO May Intensify Its Rivalry With Ctrip

China's travel market is fast-growing enough that it could support a competitor to current leader Ctrip. That day may arrive soon, too, given that Meituan-Dianping is showing surprising traction in hotel booking.

Sean O'Neill | 8 years ago

Online Travel

Ctrip’s Lowered Pace of Revenue Growth Reflects a New Normal

Ctrip sacrificed some revenue growth to defend its market share in hotel bookings from rivals like Meituan. The competition shows no sign of abating.

Sean O'Neill | 8 years ago

Online Travel

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.

Meghan Carty | 8 years ago

Online Travel

New Skift Research Report Offers Best Practices For Attracting Chinese Tourists

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

Meghan Carty | 8 years ago

Online Travel

China Super-App WeChat Is Essential for Travel Brands Breaking Into the Market

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

Meghan Carty | 8 years ago

Online Travel

Ctrip Chairman Believes His Company’s the Answer for U.S. Travelers Headed to Asia

Ctrip isn't pursuing U.S. travelers aggressively yet, but it will. The Trip.com deal was small, but might be seen as an early indicator.

Sarah Enelow | 8 years ago

Online Travel

New Skift Research Report: WeChat Strategies for Global Travel Brands 2018

WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.

Meghan Carty | 8 years ago

Online Travel

WeChat Debuts Tools to Make It Easier for Tourism Boards to Create Microsites

Many tourism boards now have entire teams dedicated to China and WeChat. It's a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.

Dan Peltier | 8 years ago