Chinese Outbound Travel News

Outbound tourism from China has been a major force in the global tourism industry before the pandemic. In 2019, Chinese travelers made 155 million trips abroad and spent almost $255 billion, amounting to 14% of global tourism revenue. The number of total outbound trips from China is expected to surpass 200 million in 2023 and 365 million by 2030. This would mean a significant recovery and growth for the global tourism industry. Follow news about this below.

Online Travel

Mafengwo Raises $133 Million as a Booking App for Chinese Millennials

Mafengwo gained traction among millennials partly due to China having banned Facebook and Instagram. A lack of competition gave the company room to be a place where young Chinese can share travel photos, and that attracted new customers to look at the company's bookable travel offerings.

Sean O'Neill | 8 years ago

Tourism

China Outbound Travel Spending Disparity Shows Enormous Growth Potential

Although China is the largest market in outbound travel, a deeper look at the figures shows that China is still far from its potential. Just 8.7 percent of Chinese hold a passport today.

Dave Montali | 9 years ago

Tourism

European Destinations Are Trying to Stand Out to Chinese Travelers

More destinations understand that WeChat is a different ball game than western channels and they're getting smarter about how to reach Chinese travelers on the platform. The challenge is showing how Paris, for instance, is different from a city in Belgium or Germany that also wants to attract more tourism.

Dan Petlier | 9 years ago

Tourism

Chinese Tourism Surges to Canada While U.S. Visits Decline

While demand for flights from China to the U.S. is down, it is rising to Canada, which is enjoying new peaks in Chinese arrivals. No Trump Slump in Canada, which is visa-friendly, welcoming and appealing to free-spirited millennials.

Raini Hamdi | 9 years ago

Tourism

5 Charts Showing the Rise of Independent Chinese Travelers

We're still many years away from seeing a tipping point when more Chinese travel independently than with tour groups. But this data should be a wake-up call to destinations and travel brands that a shift is already happening in some places and for some segments of the market.

Dan Peltier | 9 years ago

Tourism

Social Media Influencers Have Little Sway Over Asia-Pacific Travelers

There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.

Andrew Sheivachman | 9 years ago

Tourism

The Rise and Fall of China Outbound Travel to South Korea

China outbound travel is booming and has a long way to go before maturity. Individual destinations should pursue the market, but be cognizant of the risks. South Korea serves as an example of what can happen when the Chinese government changes course.

Jared Wein | 9 years ago

Online Travel

New Skift Research Report: A Deep Dive Into Ctrip and the China Online Travel Market 2017

This report represents the launch of our coverage of Asia, offering insights into both Ctrip and the online travel market more broadly.

Jared Wein | 9 years ago

Business Travel

What the Growing Market for Luxury Goods Tells the Travel Industry

There's good and bad in this report. Spending will continue, of course, but it is shifting into new markets and leaving some legacy markets in the lurch.

Laura Powell | 9 years ago

Tourism

Video: Changing Behavior of Asian Travelers Is Reshaping Brand Expectations

It won't surprise anyone that Asian travel is a big theme. But this presentation covers a few changes in consumer behaviors that travel brands ignore at their peril.

Sean O'Neill | 9 years ago