While China's borders are open, group tours are limited. And with reduced flights and visa-processing constraints, global travel will continue to miss the spend and impact of the Chinese traveler.
If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.
U.S. destinations want more first-time tourists, but they don't want to waste their time and money on those that have no hope of getting a visa in a reasonable amount of time.
Trip.com Group, the largest online travel company in the world, looks to address China's population decline and aging demographic by offering cash incentives to employees to have kids.