U.S. Travel Industry Forced to Replace Chinese Tourist Spending


Skift Take

With no choice, U.S. tourism businesses are being pushed away from China and toward other markets.

U.S. tourism organizations and businesses are replacing the billions of dollars in Chinese tourist spending with other markets.

“How do you replace that spending?” said NYC Tourism + Conventions CEO and President Fred DIxon. “We're relying on some of our really strong markets where we have a lot of strength like Brazil.”

Before the pandemic, Chinese tourists spent $35 billion in 2019, making them the largest tourism market in terms of spend, said Brand USA CEO and President Chris Thompson.

For LA and New York, China was among the top spenders. “In 2019, it was our number one market in terms of total spend,” said LA Tourism CEO and President Adam Burke.

In New York City, Chinese tourists spent