The partnership signals a broader trend: Hotels are rethinking their technology not just to run operations more smoothly, but to sell a wider range of services.
U.S. hotel operators are bracing for tougher conditions as multiple factors converge to dampen the industry's prospects, according to analysts at Goldman Sachs.
U.S. hotel executives say they're maintaining cautious optimism while vigilantly monitoring shifts in consumer confidence, government spending, and regional demand patterns.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in.
Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.
Choice Hotels’ Q3 results led to a stock uptick, while Marriott’s mixed report and lower Q4 guidance saw its shares decline despite share buybacks and a new cost-cutting plan.
Choice Hotels is adapting its business strategy because it believes the future of travel involves longer stays, Boomers prefering premium brands, and more trips built around sports and music events.