Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.
Yet again, Steve Wynn keeps winning, as are his gaming counterparts. Marriott CEO Arne Sorenson, who managed to win an all-out battle for Starwood last year, was the top-ranked non-gaming CEO.
Choice Hotels seems confident that its strategies to push more direct bookings, as well as grow in secondary and tertiary urban markets with upscale brands, is a formula for success. First quarter results seem to agree but it's still early in the year.
Choice talks a good game about its SkyTouch subsidiary. But signs point to continued heartache. Expect the franchisor to focus instead on the vacation rental software it gained by acquiring Dutch startup Maxxton plus its own reservation system.