Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Customers Don't Care About Green Hotels, One Way or Another

The hotel operators worry whether going green means sacrificing their service standards at times, and this study show it surely won't hurt. And there are bigger benefits beyond bookings, including energy savings and tax credits from local municipalities, among others.