Spirit Airlines Advertises It Isn’t Smoking Crack When Offering Low Fares
Photo Caption: Spirit ran this ad in 2013, after a video surfaced showing then-Toronto Mayor Rob Ford smoking crack.
Skift Take
Should we view Spirit Airlines as the corporately responsible greenest U.S. airline or as the best gutter marketer in travel? Despite the mixed marketing messages, Spirit is following both tracks in becoming a highly successfu airline, and the envy of many of its peers.
Talk about mixed messages.
Spirit Airlines fired off an email yesterday touting its low fares, with the headline, "We're Not Smoking Crack," and the punch line, "our fares REALLY are this low!"
OK, we get it.
Jesting at the expense of Toronto Mayor Rob Ford, and his admissions about his boozing and occasionally crack-smoking ways, Spirit Airli
