The probe puts hotel benchmarking and revenue data tools back under the regulatory spotlight, testing where market intelligence ends and improper coordination begins.
What began as a German court case is rapidly becoming an effort by hotels across Europe to seek financial damages from Booking.com’s for two decades of pricing practices.
All of the sudden, the deal is showing some life. If the UK ultimately approves it next month, the acquisition would still have to get past a Department of Justice lawsuit seeking to kill it.
As with privacy concerns, the European Union is ahead of the U.S. when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far.
If you work for an online travel agency and suggested it open brick-and-mortar stores to bring customers online, you would get very quizzical looks, at the least. Let's see if it works in Argentina and Brazil for Despegar/Decolar.
Google faces a tougher hill to climb than Booking, although the European Commission's statement of objections puts Booking's Etraveli acquisition in doubt.