Articles tagged “conversions”

Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.

"Here's a mostly empty office building that we want to turn into a cool hotel" is, in 2025, an easier sell to lenders than "Here's an empty lot that we want to turn into a cool hotel." That's true because of high interest rates and construction costs.

Spark hits the sweet spot for Indians seeking the reliability of branded stays without stretching their budgets. Hilton's plan to open 150 hotels in India might sound ambitious, but a conversion-friendly approach means the company will likely hit that milestone faster than expected.

Cuts to interest rates would inject much-needed momentum into hotel deals and development. It's time to dust off those "When Rates Fall, Hotels Call" t-shirts you've had in the closet.

Some investors are hesitant to fund startups in places experiencing currency volatility, but Triply overcame that challenge while consolidating payment tools for smaller travel businesses.

With a turnaround artist at its helm, EasyHotel is finally poised for its long-awaited expansion. Recent investment in the company is a wager that affordability will matter more to some travelers than whether a hotel is Instagram-ready.

Independent hotels can expand their customer base and adapt to changing market conditions by joining a larger hotel group with a global distribution and supply network. Accor’s diverse portfolio offers a spectrum of conversion-friendly brands to address the individual needs of owners.

Airbnb is winning market share because of increased conversion rates, according to SimilarWeb estimates.

Who needs to break ground on a new hotel when you can just woo a few existing properties away from the competition?