Travel's Reopening and Coronavirus Recovery

Travel advisors would do well to thoroughly explain the differences between ocean and river cruises. While some travelers have concerns about getting on any kind of cruise, travel advisors could attract a lot more bookings if they quell any concerns travelers have about river cruises.

The U.S. hotel sector is performing relatively well this summer, but there is too much uncertainty heading into fall in cities that rely on business travelers. Hotel companies shouldn’t take a few months of strong performance as a signal to reintroduce brand standards and costly renovation mandates.

With vaccinations in the picture, who needs a bubble? The competition is heating up for Canadians' travel dollars this summer. But only a U.S. border reopening would make a real difference after a devastating year.

With new spikes in tourist hotspots such as Mallorca and where vaccines are lagging such as Indonesia, it’s a shaky argument to make that international travel restrictions don’t help contain Covid. Vaccine equity will continue to shape the return of international travel.

Extended Stay America's launch of a higher-end brand isn't the sign of new owners Blackstone and Starwood Capital wanting some grandiose push into the upscale sector. It's about appealing to a segment of business travelers who may not have considered the brand as an option in the past.

Membership Collective Group's IPO throws major fuel on the idea that members-only clubs have a future post-pandemic. While there may be opportunities in newer brands like The Ned and Scorpios, it is the mature Soho House that is the bread-and-butter to global expansion.

Don’t let the rise in the hotel industry’s unemployment rate fool you. This was one of the strongest months for hotel hiring since the start of the pandemic.

The pandemic has forced airline CEOs to be more accessible. Coming off the worst year in aviation's modern history, being front and center with workers and customers takes on a new urgency for CEOs looking to resuscitate business.

At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government’s neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

As both airlines and cruise lines chart their recoveries, digital is where they are focusing most of their messaging — with fewer dollars so far.